Advertisers' paradise

The arrival of the fall season brings with it the start of what I call the advertisers’ paradise. This is the period in time between Halloween and Valentine’ Day (October through February) where consumers are absolutely bombarded with commercials geared at separating them from their money. Marketers and advertising departments go crazy this time of the year. Walk into any department store, mall or shopping center and there are displays that betray the season. Right now there are displays with cryptic art depicting Halloween. I personally never liked the idea of this “celebration”. Something about ghouls and goblins or witches and sorcery never seemed like something I needed to commemorate. Neighborhoods kids knock on doors with the cursory “trick or treat” greeting. I plan on having my doors closed and lights off to discourage any trick-or-treaters. Of course it may backfire as they may end up thinking that my house is the haunted house.

There is Thanksgiving in November and then the Christmas celebrations (I’ll post more of my thoughts on those two later) followed by New Year and then the time of year where everyone falls in love, Valentine’s Day. So brace yourselves. Coming to a television screen, newspaper, radio, billboard, magazine and any other media source near you is a barrage of advertising that will assault your every sense. There is no getting away from it.